Saurav Pathak, co-founder and CPO of Bagisto, joins the Hacking Open Source Business Podcast on Episode 25 to discuss his experience with open source, the story behind the creation of Bagisto, and the importance of marketing decisions in the success of an open source project. Saurav highlights the connections and opportunities that open source has provided in his journey as a developer and entrepreneur. Bagisto is an open-source e-commerce platform that fills the gap between developers and the e-commerce ecosystem, and Saurav discusses the technical details around distributing extensions and managing multiple instances. He emphasizes the importance of building a community, optimizing keywords, offering extensions and licensing options, regularly revising pricing, and preventing product abuse and license management to sustain momentum and generate revenue for an open-source project. What you'll find in this episode: 00:00 - Saurav Pathak's introduction as Co-Founder and CPO of Bagisto. 07:19 - Saurav shares his first experience with open source. 08:40 - How Bagisto was created and why. 13:45 - How marketing decisions impacted the success of the project. 17:15 - The importance of personal connections in marketing your product. 20:49 - How Bagisto reached the top of Google's search results page. 23:29 - Building a successful content marketing engine, 26:23 - Sustaining momentum after experiencing a viral burst. 28:34 - Keyword research for a website and building an audience to improve visibility. 30:39 -  Building a community and other strategies for the growth of an open-source project. 35:51 - How this open source project approached pricing for its extensions. 39:08 - Technical details around distributing extensions and managing multiple instances. 41:58 - The process for handling license violations in open source businesses. 44:02 - Product abuse and license management in open source business. 46:10 - Measuring commercial success of the product. 49:53 - Managing your community in the open source space. 53:29 -  Saurav's insights on launching successful open source projects. Checkout our other interviews, clips, and videos: https://l.hosbp.com/Youtube Don’t forget to visit the open-source business community at: https://opensourcebusiness.community/ Visit our primary sponsor, Scarf, for tools to help analyze your #opensource growth and adoption: https://about.scarf.sh/ Subscribe to the podcast on your favorite app: Spotify: https://l.hosbp.com/Spotify Apple: https://l.hosbp.com/Apple Google: https://l.hosbp.com/Google Buzzsprout: https://l.hosbp.com/Buzzsprout