Explore the world of Developer Relations (DevRel) with Tinybird's Developer Advocate, Joe Karlsson, in this podcast hosted by Matt Yonkovit. Discover key insights into DevRel, the role of Developer Advocates in open-source communities, strategies for content creation, and the importance of a strong online presence. Learn how to navigate challenges, align business goals with community needs, and understand the nuances between users and customers in open-source businesses. From dealing with layoffs to understanding vanity metrics, this podcast series provides a comprehensive understanding of the ever-evolving tech landscape. ✦ Joe Karlsson LinkedIn Profile: https://www.linkedin.com/in/joekarlsson/  Chapters: 00:58 -  Navigating lay-offs in tech and advice for those going through it 03:24 - The challenges of measuring ROI in DevRel 07:10 - The difference between users and customers in Open Source Businesses 09:22 - The divide between community and business in open source and what to prioritize 15:21 - The open source flywheel and DevRel content strategy 21:09 - Small communities in open source and growing your audience 24:28 - How to Balance High-Pop and Solution-Focused Content 31:20 - Vanity metrics vs. The metrics that matter 32:39 - Balancing between different types of target audiences 35:31 - Joe Karlsson's first steps in DevRel 37:04 - What it takes to get a job in DevRel 39:58 - Interview tips for Dev Rel job positions 43:25 - Analyzing TinyBird's open source contributions 44:52 - Rapid fire questions  Checkout our other interviews, clips, and videos: https://l.hosbp.com/Youtube Don’t forget to visit the open-source business community at: https://opensourcebusiness.community/ Visit our primary sponsor, Scarf, for tools to help analyze your #opensource growth and adoption: https://about.scarf.sh/ Subscribe to the podcast on your favorite app: Spotify: https://l.hosbp.com/Spotify Apple: https://l.hosbp.com/Apple Google: https://l.hosbp.com/Google Buzzsprout: https://l.hosbp.com/Buzzsprout