Nick Finzer–trombone maestro, educator, and Outside In Music label owner–on finding and connecting with people that care about what we do and answering the big question; Why should anyone care about your music? Listen for why websites and email still definitely matter, hyphenating your career, using a media company mindset, building a hedgehog concept, and putting value to our expertise. If you want to get into the step-by-step details, go buy his book Create, Connect, Repeat!