In this week’s special episode sponsored by Amplify Marketing, Marissa has a fascinating chat with company founder, Franklin Goldberg, about getting books into the hands and hearts of readers. Discussed in this jam-packed episode about marketing: how every book needs to be looked at individually depending on a complex set of variables, the most effective ways to market books, the difference between interruption and interception as pertaining to marketing, the complex Amazon marketing system and why it can be worth the effort, the importance of search and keywords, how to leverage Facebook and other social media platforms with testimonials, excerpts, and freebies, the importance of packaging quality and cover design, common marketing mistakes, how marketing your backlist can be even more successful than focusing on new releases, and so much more.  Amplify Marketers Year in Review + Infographic: https://www.amplifymarketers.com/2023-year-in-review-for-book-publishers Amplify MarketersOur mission is to help your message rise above the noise so it can be heard loud & clear.The Happy Writer at Bookshop.orgPurchasing your books through our webstore at Bookshop.org supports independent bookstores. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Find out more and follow The Happy Writer on social media: https://www.marissameyer.com/podcast/