Today, Dr. Avanti is joined by Lisa Mattam, a visionary in Ayurvedic skincare. Lisa shares her pioneering journey in creating the Ayurvedic skincare brand Sahajan at a time when such a category was unheard of. She delves into the unique challenges she faced as a South Asian woman entrepreneur, navigating a path in the wellness and skincare industry. Lisa reflects on the inspiration behind Sahajan, rooted in her quest for clean, Ayurvedic skincare suitable for her daughter, and how this personal mission transformed into a professional endeavor. Their conversation also unpacks the balancing act of merging traditional Ayurvedic knowledge with contemporary skincare science and the necessity of evidence-based claims in promoting Ayurvedic ingredients and the role of intuition in entrepreneurship and business.