In developed nations, the SME sector contributes around 90% to employment, while in South Africa it sits around 50%. Endeavor South Africa, a not-for-profit organisation, has dedicated years to mentoring high-impact entrepreneurs and knows just what SA businesses need to take off. Catherine Townshend, former MD of Endeavor South Africa, speaks to Fred Roed about the importance of good, high-quality mentorship, support providers focused on SME development and the different life cycles of a business. “Do your homework, know your blind spots, and get the right support to navigate your business through each life cycle.”