Today we see Discovery as one of South Africa’s biggest businesses with thousands of employees and hundreds of thousands of clients, but in 1992 it was just a small team trying to pitch their idea and break into the market. Barry Swartzberg (Vitality Group CEO) chats to Fred Roed about when and how to scale your business. How important is honing your product and market validation? In this first exciting episode, we hear why, when it comes to entrepreneurship, you need to 'fall in love with the process’. Barry gives valuable insights into how they succeeded and overcame major hurdles to grow Discovery into a global organisation, ranked as the second-strongest insurance brand in the world in the 2019 Brand Finance Insurance 100 report. Join the conversation: #DSYHealthyBusiness