SA’s challenges are a breeding ground for innovative opportunities, says SweepSouth CEO, Aisha Pandor. For her, happy customers is the greatest measure of business success and she says, “word of mouth is still the biggest driver of our new business”. Hear about the SweepSouth growth from an idea created by need to a start-up sensation that is the first on the continent to bring technology to home-cleaning services. Aisha talks to Fred Roed about changing careers, the challenges and the satisfaction of owning your own business, and her vision to address societal needs while running a thriving business.