Why is it important for entrepreneurs to learn to present and communicate well? Rich Mulholland, a seasoned public speaker and entrepreneur who has started multiple businesses, including SA's largest presentation firm, Missing Link, chats to Fred Roed about the must-have skill of building a presentation that works. Rich says you have to “give the audience a reason to care. You’ve got to buy an audience’s attention before you sell them anything – even an idea.” Sharing from his own career and experience with TED Talks, this maestro in public speaking tells all about presentation techniques and tools to get people on your side and to respond to your “call to action”.