In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector. Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level. Enjoy! More information about Brittany and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/ Website: https://brittanyhodak.com/ Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1 To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.