In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events. They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to their success, including measuring the ROI of a party, creative ways to enhance experiences, and the importance of A/B testing. Celeste and Kelsi also share some fun anecdotes, including how they received a cold call from Kanye West's CFO. Whether you're an entrepreneur looking to build a successful business or someone interested in planning unforgettable events, this episode is full of valuable insights and entertaining stories. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.