Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Park Howel: https://www.linkedin.com/in/parkhowell/ Check out Business of Story: https://businessofstory.com/