Episode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytelling is essential when presenting to executives.  Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Katya Allison’s Podcast: https://lets-talk-marketing.squarespace.com/