Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it. That’s why we’re talking to Tony Fraga, Marketing Strategist & CEO at Direct Development. He’s all about implementing strategic game plans to see your institution thrive against the competition. In this episode, we delve into the importance of tailoring your marketing strategy. Join us as we discuss:  - Decades of change in the higher ed landscape (4:32) - Moving marketing out of advancement and into enrollment (10:54) - Having a sustainable and long-term strategy (18:40) - Moving marketing from a catch-all to a tailored approach (29:00) Check out these resources we mentioned during the podcast: - The Association for Graduate Enrollment Management To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.