If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission. In this episode, we bridge the connection between institutional mission and actions. Join us as we discuss:   - The enrollment ecosystem (3:44) - Enrollment funnel challenges (7:12) - Assessing your assets (15:09) - Being grounded in the “Why” (27:29) Check out these resources we mentioned during the podcast: - [email protected] To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.