Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited marketing resources? Brad Entwistle, Founding Partner at imageseven takes us down under with a unique Australian perspective. Drawing parallels between the U.S. and Australian educational systems, Brad helps us understand how to deconstruct different generational communication styles and interactions. Join us as we discuss:  - [11:22] Millennial parent content preferences - [16:21] Varying financial influences for students - [21:23] How to present to Gen Alpha - [36:49] AI in Australia and the U.S. Check out these resources we mentioned during the podcast: - Mindstuck by Michael McQueen To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.