Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and understanding that it requires investment. Jay Rathell, Senior Media Buyer for Yamaro83, gets our conversation started on digital literacy and discovering what marketing strategies work for your institution. In this episode, we delve into the niche of digital media strategies. Join us as we discuss:   [8:20] Identifying the best social platforms for your target audience [12:50] Faith-based flagging on social platforms like Facebook [15:47] Budget allocation for your school’s marketing department [28:20] How to avoid personal biases Check out these resources we mentioned during the podcast: ChasingMissionFit.com Jay Rathell on Linkedin Yamaro83.com To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.