From food and beer, to textiles and fragrances, a vast range of industries rely on agriculture to create our favourite everyday products. Notably, farmers also use crop rotation and provide other crops to various industries. In this episode we learn how others are adopting regenerative agriculture practices and the challenges they face. Can other industries follow the potato's footsteps in farming for the future?  Joining the discussion is Imogen Stanley and Samata Pattinson.  Samata Pattinson, CEO of BLACK PEARL, is a prominent advocate for cultural sustainability and sustainable fashion. She has fostered collaborations with major brands and cultivated a network of sustainable fashion ambassadors for initiatives with the Oscars, whilst working with leading talent like Billie Eilish. Imogen Stanley runs Rectory Farm in Oxfordshire with her parents, and the Stanley family have been at the farm since 1954. The farm has a popular café, farm shop, Pick Your Own, and grows many crops including potatoes that are supplied to McCain Foods.      LINKS…  -Learn more about Samata’s work HERE.  -UK listeners, book your visit to Imogen’s family farm HERE. (try not to eat more than you pick!)  -Fashion brands and organisations using Regen Ag practices: Vivobarefoot, Allbirds, Pangaia, Wool and the Gang, Farm to Closet, Textile Exchange, Detox My Fashion,  -Check out Louise’s book ‘Avocado Anxiety’ HERE.    This podcast is brought to you by McCain Foods. Thanks for listening!  Presenter: Louise Gray  Produced by Atomized Studios for McCain Foods  Executive Producer: Faye Stewart  Producers: Rebecca Rappaport and Chris Attaway  Production Manager: Kaitlin Paramor  Production Coordinator: Bella Salini  Music: Barrie Gledden, Tim Reilly, Jason Pedder, and Alex Arcole Hosted on Acast. See acast.com/privacy for more information.