On this week’s episode, host Colbert Cannon sits down with Steven Silverstein, Chief Executive Officer at Spencer Spirit Holdings, Inc, which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween. We discuss what pushed Steven to pursue a career in brick-and-mortar retail, his foundational lessons in crafting memorable in-person shopping experiences in the digital age, and how these early learnings helped him scale Spirit Halloween’s one-of-a-kind pop-up retail business model.