With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities. Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/ Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie Hosted on Acast. See acast.com/privacy for more information.