Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
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Description
To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.
Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend
Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024
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