Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards. With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast charts, the impact of this format on news consumption, the hot topic of subscription models and how visualized podcasts are changing the podcast game. And, as an added bonus, Adam shares his own go-to podcasts and what he’s pressing play on right now.  Book Digital Upfronts 2024 here: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.