In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age. From creating meaningful content across diverse topics like sports, entertainment, and finance to leveraging data in both advertising and editorial, The Sun is committed to keeping its readers informed and entertained. Hear how the brand builds distinct communities, embraces innovation and balances engaging content with responsible journalism. Plus, learn about the exciting prizes on offer at the upcoming Upfronts, including a chance to win tickets to Oasis at Wembley. Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.