Welcome back to The IAB UK Podcast and the second installment of this Retail Media miniseries, produced in partnership with Tesco Media & Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.   In another first for The IAB UK Podcast, James is out on the road in today's episode, taking a visit to Tesco Extra in Watford to explore the media creative canvas in-store. He's joined on a walk around the store by Tesco’s Head of Media Enablement, Tash Ward, before returning to the studio to talk to Media Commercial Director Amanda Tushingham about how brands are making the most of the seamless, sofa-to-store journey Tesco offers to advertisers and customers. You can watch this episode in full on YouTube here: https://youtu.be/mRgPgv_TPmM Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.