In this episode, James sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media. They dive into Guy’s personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Plus, we’ll hear about the company’s exciting new partnership with News Movement to counter misinformation.  Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.