In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing. Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero Hosted on Acast. See acast.com/privacy for more information.