You easily could argue that the biggest business newsmaker of the year so far in Indianapolis is the Indiana Fever. It started with drafting Caitlin Clark in April, leading to an explosion of interest in women’s professional basketball with sold-out stadiums and best-ever TV ratings for the spor—and now the news that the Fever will host the 2025 WNBA All-Star Game. Olivia West has had a front row seat for the Fever phenomenon (not that she ever sits down) as one of the in-arena emcees for Fever games—one of the folks who hype up the crowd, host games for fans during breaks in play and feature Fever sponsors. This is her second season in the role after essentially talking the Fever into giving her the job. Pacers Sports & Entertainment, which owns the Fever, then was quick to give her the same role for Indiana Pacers games last season. What’s even more impressive is that her work for the Pacers and Fever is a side gig. Her full-time day job is with Eli Lilly and Co. as a DEI program consultant. Olivia West is a classic up-and-comer, having cut her teeth as an entrepreneur as a 4-H member in La Porte Indiana before attending Purdue University for agricultural economics and then branching into marketing. She’s a big proponent of finding and leveraging your particular gifts, which for her means excelling in personal communication, networking and refusing to accept “no” as an answer. She is among the young leaders IBJ chose for its “20 In Their Twenties” Class of 2024 last week, and she’s our guest this week on the IBJ Podcast in a happy coincidence, given the news about the WNBA All-Star Game. Her mindset of opportunity meeting persistence is perhaps best captured in her story of how she became an emcee for the Fever. She also shares the many practical lessons she learned showing and selling pigs in La Porte, as well as playing basketball. And she discusses the evolution of the Fever this season and the importance of believing in your own greatness. The IBJ Podcast is brought to you by Taft.