There isn't a week that goes by where I don't get this question and my answer is always the same, hell yes it does. I like the term “optimized” rather than getting “fit” because with today’s data that’s ultimately what we’re doing. Optimizing the clubhead, shaft, grip, kick point, balance point,...

Golf is a game of strategy, and nowhere is that more evident than on the tee box. While conventional wisdom might suggest playing it safe with irons or fairway woods, there's a growing argument for unleashing the big dog on every hole. Here's why you should seriously consider gripping it and...