As Nick Smarrelli puts it, "creating a culture that is values-driven is the responsibility for every leader". Organization's values can't be complex, or un-actionable. And that they can't just be a collection of words posted on the wall. Values should serve as the organization's compass. Values should be role modeled by everyone interaction. Values should be integrated. Most importantly, values should be the things that unite people together when times are tough, or when an organization is facing uncertainty.