In Episode 27 I nerd out with Lindsay Tjepkema about the importance of making authentic connections as a leader, as a business, and as a brand. In this episode Lindsay shares strategies on how leaders and organization's can establish trust while building a strong relationships that will drive engagement and loyalty.Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing company, Lindsay realized her passion for authentic conversations. This led her to founding Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation.  Today, with Casted, marketers can manage, activate, and measure podcasts from end-to-end while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter. Learn more at casted.us and engage with Lindsay through on Twitter and other social media channels:Twitter: @CastedLindsay LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/LinkedIn Business: https://www.linkedin.com/company/gocasted/Instagram: https://www.instagram.com/castedlindsay/