From leveraging top Key Opinion Leaders (KOLs) like Luo Yonghao at BeFriends, to signing up celebrities at YoWant, MCNs are employing various strategies to stand out. But it's not just about the hosts; MCNs are also exploring other diverse approaches, from studios to real-store experiences, to differentiate themselves and stay competitive.   And in this dynamic industry, every detail matters, from the critical role of hosts in driving sales to the meticulous operational details to the real-time decision-making during live streams.    Join us as we explore the MCN landscape, from business strategies to operational intricacies, including:  Is MCN a good business model? What are the different business models of MCNs? How is it like to actually run a MCN?   Featured materials:  Most unfortunate entrepreneur’s first live streaming experience, on TikTok, TheLowDown How did KFC sell 190m cups of coffee in China?, TheLowDown How did this company reach $280m sales in Live commerce?, TheLowDown Why you should join MW Live Commerce immersion to Hangzhou, TheLowDown Momentum Works Immersion: Live Commerce [Hangzhou edition]