During a closed-door seller meeting in Shenzhen, China, Amazon announced it would open a dedicated section offering low-cost, unbranded items shipped directly from China. Reports from Chinese and international media see this as a major attempt by Amazon to counter the growth of Chinese rivals, especially Temu and SHEIN. However, scepticism still remains on the viability of this new initiative.On the latest episode of the Impulso Podcast by Momentum Works, we examine the details behind this announcement and figure out whether Amazon would succeed in their newly launched discount section. Tune in and enjoy! Check our last episode: https://thelowdown.momentum.asia/e82-the-impulso-podcast-chinas-618-ecommerce-sales-dropped-or-grew/