A movie poster can be the difference between a successful movie and a failure. After designing posters for films like Pulp Fiction, The English Patient, Y Tu Mamá También, Ocean's 11, Training Day and countless others, James Verdesoto of Indika Entertainment Advertising has made key art for films of all size budgets. In this episode we talk through many of the considerations and calculations made to help successfully bring the audience to the filmmaker's hard work.  IFG is created by Framework Productions. This episode was directed by James Allerdyce, produced and edited by Matt Mundy & Audrey Rae McHale, and hosted by Steven Pierce. The music is by Glass Boy. Find his music on freemusicarchive.org.