Solomon Wheeler, the ex- head of marketing at Vistara and SpiceJet, joins us to give a peek inside the life of an airline CMO. He touches upon his time at SpiceJet, how closely he worked with the revenue team for sales campaigns, and various marketing campaigns under his tutelage at Vistara including the famed Retrojet and Fly Higher. We discussed Active Revenue Management, how closely marketing is involved, how far ahead they get to know about various route launches, and his thoughts on what made brand Vistara so special for so many flyers. All this & much more. Solomon Wheeler - ⁠@solomonwheeler⁠ Vishal Mehra - ⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠