Building a digital bank to help small businesses in india. My guest today is Anish Achuthan CEO & co-founder of Open - a new age digital banking platform. In this episode he talks about how they raised $37 million from prominent investors, and shares amazing growth statistics. He talks about how they use customer acquisition channels. He shares UX strategies when developing the website & mobile app. Talks about being a 5x entrepreneur. Talks about the importance of branding and PR in getting your startup off the ground. Talks about how they evaluate talent. Going from 10 to 250 employees. Thoughts on demonetisation 4 years on. Hiring a sales guy when they couldn't afford one. Pitching to investors with a live demo instead of a slide deck.And finally you will learn how to deal with corporate companies if you’re a startup.