Pampering your furry friends the right way! Today my guest is Anjali Kalachand, co-founder of A Petter Life an e-commerce platform to understand your dog’s nutritional & lifestyle needs. In this episode she talks about why she quit corporate life to do this. Growing 150% after launching only 2 months ago. Talks about identifying gaps in the market and being a bootstrapped startup. She talks about why the pet industry is similar to the children's industry. Mistakes made in the early days and lessons learned. The rise of dog ownership in India due to the pandemic. Thoughts on the offline competition. And finally she talks about dog friendly vegan ice-cream & why you should buy a dog!