Ryan Buell is one of the truly great characters of the surf industry. And that’s saying something given he hails from Santa Cruz, California. The Buell wetsuits founder is a rapper, a self described water “jock”, and of course a surfer. He opens the curtain a bit and gives us the inside scoop of what it was like trying to sponsor Kelly Slater and Dane Reynolds, and how fun it is to work with Jamie O’Brien and Sage Erickson.