Join us for an insightful conversation with Johanna, a talent manager who skillfully navigates the world of influencer marketing. In this episode, Johanna breaks down her process for evaluating influencers before adding them to her roster and discusses the right time for a creator to consider getting a manager. She also shares valuable tips on how brands can negotiate fair deals that keep creators motivated and incentivized. Tune in to gain a comprehensive understanding of the dynamics within influencer marketing from an experienced professional's perspective.