Our recent conversation with marketing, public relations, and branding strategist, David Avrin highlighted many crucial lessons for growing your personal brand, namely the importance of finding your competitive advantage. In today's episode, we expand on that conversation with an exploration of everything that isn't your competitive advantage. This list may surprise you as it includes the quality of your product, the quality of your staff, and your use of technology as things that do not contribute toward your competitive advantage. We also reveal how to find your competitive advantage by working out everything about you and your business that makes you easy to work with! Be sure to tune in today, and don’t forget to get your copy of David's latest book, Ridiculously Easy To Do Business With, which asks the difficult questions that will help you uncover your unique (and valuable) position in the marketplace.   Key Points From This Episode: Understanding all the things that don't contribute toward your competitive advantage. How to find your competitive advantage: what makes you easy to work with?   Links Mentioned in Today’s Episode: David Avrin Ridiculously Easy To Do Business With Entrepreneurs’ Organization Pete Wilson AJ Vaden on LinkedIn AJ Vaden on X Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X Take the Stairs Brand Builders Group Brand Builders Group Free Video Short Course Brand Builders Group Free Call The Influential Personal Brand Podcast on Apple Email Your Review to Brand Builders Group