Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience. To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia. Resources Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company