In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices