In September Greek Tourism Minister Olga Kefalogianni announced the introduction of special fees for passengers disembarking from cruise ships at Mykonos, Santorini and some other ports. The fees are part of a broader strategy to manage the resurgence of mass tourism post-covid, reducing some of the negative impacts such as pressure on water supplies, waste management and overcrowding, while spreading the economic benefits more fairly across society. Greece is not alone in considering how to alleviate the tensions arising when exceptional numbers of tourists arrive during peak holiday times. Venice has limited the size of tour groups, charging visitors a daily entry fee and the mayor of Barcelona has pledged to eliminate short-term tourist lets in the city within five years, to ease housing pressures. With revenues from international tourism reaching USD 1.8 trillion last year according to the United Nations World Tourism Organisation, many governments and experts are thinking carefully about how to strike a balance between the economic boost, the tourist experience and the welfare of local communities. Can tourists be enticed away from those Instagram hot spots and what potential solutions could Greece employ to deal with overtourism? Contributors Katerina Kikilia, Head of Tourism Management, University of West Attica, Athens Sandra Carvão, Director of Market Intelligence, Policies, and Competitiveness, UN World Travel Organisation Kumi Kato, Professor in Tourism Studies, Wakayama University, Japan Cevat Tosun, Eisenhower chair and professor of Tourism Studies and management at George Washington University School of Business Presenter: Charmaine Cozier Production: Diane Richardson and Matt Toulson Broadcast Co-ordinator: Jacqui Johnson Editor: Tara McDermott Technical Producer: Toby James (Image: Oia, Thira, Greece / Getty Images: Fernando Vazquez Miras)