In this episode, winemaker Jon-Michial Carter shares first-hand knowledge on building a successful boutique winery, emphasizing the importance of direct-to-consumer (D2C) sales and personal relationships with club members. Jon-Michial discusses his unique business model, which focuses on maintaining quality and personal touches by capping production at 3,000 cases and 1,000 club members.  The conversation covers various aspects of winery operations, including grape sourcing, innovative shipping techniques, blending strategies, and the challenges of starting a winery outside of California. Winemaking Class Offers and Show Notes for all episodes at https://www.insidewinemaking.com/ Resources from this Episode Carter Family Wines - https://carterfamilywines.com/ Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.