Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arlie, or listening to the latest true crime podcast. I first met Nikki when I started writing for Later – I wrote a blog post about captions in Instagram Stories, which had been a goal of mine for a long time. In this episode, we talk about some strategies for having others creating content for you – typically referred to as User Generated Content – and working with smaller influencers for maximum impact. You can find Nikki at: Instagram: http://www.instagram.com/nikkitravelled Instagram: https://www.instagram.com/latermedia/ Web: https://later.com/