Episodes
This week on the show, I share a Q&A I did at the Social Media Strategies Summit a few months back, where I shared secrets about how the Instagram algorithm works and how to take advantage of it.
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Enjoy the episode!
Published 07/19/21
Sara Alter is a veteran entrepreneur, business coach, certified life coach, and the Founder of MOMENT Consulting.
With a background in marketing, branding and PR, Sara leverages 20 years of entrepreneurial experience to help her clients build unique, sustainable, buzz-worthy brands.
Sara has been featured in Entrepreneur Magazine, Thrive Global, Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as their pick for creative innovator.
You can find Sara...
Published 06/29/21
Sara Alter is a veteran entrepreneur, business coach, certified life coach, and the Founder of MOMENT Consulting.
With a background in marketing, branding and PR, Sara leverages 20 years of entrepreneurial experience to help her clients build unique, sustainable, buzz-worthy brands.
Sara has been featured in Entrepreneur Magazine, Thrive Global, Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as their pick for creative innovator.
You can find Sara...
Published 06/28/21
Lisi Metzger has been in the social media space since 2009. She created a blog called, “The Beauty File,”posted content for over five years and grew an engaged community online. She was featured in several online publications such as GraziaUK & Refinery 29. She is passionate about connecting with and creating content for small businesses, brands & professionals.
She is a social media strategist and the founder of L Studio Media, a social media agency, based out of New York....
Published 05/26/21
Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur. Her expertise lies in Instagram growth with a passion for purpose-driven businesses! She offers 1:1 strategic planning sessions and a handpicked hashtag membership to help increase visibility and sales. Mary is a mom of 3 and calls in San Francisco home.
In this episode, we talk about how Mary got started on Instagram, transitioning from shop owner to Instagram expert, hashtag...
Published 05/11/21
Sandie DeMarco has been in the social media industry as a consumer, business builder, and coach since 2015. She has successfully built social media communities and ultimately sales on Periscope (now owned by Twitter), Snapchat, Instagram, and Facebook.
Sandie owns SociallyBranded, a Social Media Agency where she is a social media coach. #TeamSociallyBranded partners with Real Estate Professionals to help them generate organic leads and build brand awareness through her unique...
Published 04/06/21
Allison Springer is a full-time teacher and part-time heath coach who helps other busy women prioritize nutrition and fitness in their daily life. Over the past 3 years, Allison has grown her Instagram to build her business and mentored other health influencers to do the same.
Allison and I met on Clubhouse in an Instagram room, and I’ve been following her journey ever since. She really puts herself out there in her videos, and I love seeing other people do that because so many of my...
Published 03/24/21
Today’s episode is a little different. Usually I have guests share their Instagram secrets – but on this episode, I share the secrets!
This was an interview I did with Strixmedia on their podcast, giving my story of how I got started with Instagram, how I began working with podcasting and Amazon Alexa, plus some insights about where the world of technology and content creation is headed. And of course, I share some strategies brands can use to grow their Instagram accounts.
If...
Published 03/02/21
Today’s episode is a little different. Usually I have guests share their Instagram secrets – but on this episode, I share the secrets! This was an interview I did with Strixmedia on their podcast, giving my story of how I got started with Instagram, how I began working with podcasting and Amazon Alexa, plus some insights about where the world of technology and content creation is headed. And of course, I share some strategies brands can use to grow their Instagram accounts....
Published 03/01/21
Breanna Jacobs leads the Social Media Strategies Summit event portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives. She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Conference and the Brand Strategy Conference. Prior to GSMI, Breanna was an ESL teacher, studied and...
Published 02/15/21
Mark is an Aussie guy who together with his pup Mya, travels the world, sharing pet friendly travel tips while showing you can have a dog and a life of adventure.
In this episode, Mark and I discuss how he got started building his community, how to leverage Facebook groups, building a media kit for sponsors to show them your engagement levels, and much more.
You can connect with Mark and Mya online at:
Instagram:...
Published 02/02/21
Amanda Domuracki is a social strategist with 7+ years of experience in social. Amanda has shepherded brands through the evolving art-slash-science of brand building online, including watershed moments like The Handmaid’s Tale and Fyre Fraud launch stunt at Hulu, to nascent projects like launching Spotify’s podcast presence in the social space or PewDiePie’s influencer network, Revelmode.
Amanda likes to do cool stuff to make cool people talk about cool brands.
Currently, Amanda...
Published 01/18/21
Rachel is the artist and owner of Rainylune, a brand that creates cute and chaotic frog themed products. She juggles the full time job of running her business while also being a full time student at ASU.
Rachel was recently contacted by the Instagram Partnerships Team, who offered a free session to help her grow her account. You can read her detailed explanation of all the information provided on the blog post she wrote here.
In this episode, we talk about strategies to...
Published 01/06/21
Mindy Thomas is a marketing professional in the digital ad strategy and organic strategy space. In a former life, she was a professional hairstylist and makeup artist. Passionate about moving the beauty industry forward, she forayed into marketing, specializing in local branding, content creation, and paid ad strategy. Over the past 8+ years, Mindy has racked valuable experience on both the agency and brand side; most recently working for a major hair care and cosmetology education...
Published 12/22/20
Marty Markenson is passionate about creating augmented reality applications and content. By day he works as a product manager for PTC’s industrial AR platform. By night he creates AR filters for Instagram.
In this interview, we discuss how to make your own GIFs for Stories, how to upload them so they can be re-used across different platforms (including TikTok!) and how to film yourself properly for a GIF.
Check out the rest of the episode for more!
Connect with Marty...
Published 12/07/20
John Ferrara is an Instagram expert, strategist and philosopher. With over 6 years of experience, John has helped thousands of entrepreneurs grow their business using Instagram.
When I interview guests on my podcast, I rarely hear something completely unfamilar to me about Instagram. When I interviewed John, he said something about IGTV stats that I never heard before – and my first thought was that John must be wrong. I was thinking I should interrupt to correct him, but my brain said...
Published 11/23/20
Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and...
Published 11/10/20
Eduardo Morales is a former Community Growth Manager at @depop and Community Director at @nikebyyouworkshop. He now makes a living from the Instagram accounts @pinlord, @potteryforall, and @macramemakers as well as writing articles that help demystify Instagram on his Medium blog.
In this episode, we discuss how to grow a new account quickly by commenting and engaging in conversations on other people’s posts, and using your analytics to figure out what’s working on your account....
Published 10/26/20
Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial Group and a nationally recognized real estate keynote speaker who teaches camera first branding strategies. Chelsea is also the author of two books – “Talking in Pictures”, the only book about how camera first social platforms have changed how we build a personal brand, and “What To Post”, a workbook she created for herself as a guide to help figure out what sort of content to share on social...
Published 10/13/20
Cori Ingrassia wears many hats. Through her consultancy company, Complicated Media she simplifies the ever-changing online landscape for small businesses & brands by developing their digital strategy, creating engaging content & building a solid social media footprint. When Cori is not plugging away on her laptop, she can often be found in front of the camera hosting TV segments, web shows & live events.
For hyper-local businesses, it’s all about networking and relationship...
Published 09/29/20
Matt Cummings creates excellent graphics for Instagram based on people’s tweets. If you haven’t seen them, go find his Instagram account right now and check them out.
Matt is a Freelance Graphic Designer who specializes in creating scroll-stopping social media designs for Personal Brands and Small Businesses to help grow their audience and increase engagement.
In this episode, we talk about Matt’s creation process, his goals, and a lot more.
You can find Matt...
Published 09/14/20
Ashley Coffey is a professional technologist, STEM-advocate and podcast host of Coffey & Code. She has spent the past ten years working in the technology industry (including 5 years @ Apple) and provides expertise to the community on how to use technology as means of empowerment. She is a TEDx speaker and has presented on emerging technologies at nation-wide conferences. Ashley also serves as President-Elect for local non-profit, Oklahoma Women in Technology and was a 2016 STEM award...
Published 08/17/20
Ashley Coffey is a professional technologist, STEM-advocate and podcast host of Coffey & Code. She has spent the past ten years working in the technology industry (including 5 years @ Apple) and provides expertise to the community on how to use technology as means of empowerment. She is a TEDx speaker and has presented on emerging technologies at nation-wide conferences. Ashley also serves as President-Elect for local non-profit, Oklahoma Women in Technology and was a 2016 STEM award...
Published 08/17/20
Richard and Laurie are a Disney couple. In this episode, they shared what they learned from growing their Instagram account for a very niche group of people.
In this interview, they share their overall mindset about making a niche account, including focusing on ways to diversify within that niche. In the case of The Walt Daily, they were able to experiment within their niche to see what resonated with the audience they were building.
Their overall growth strategy was to focus on...
Published 07/14/20