Lisa Wardlaw, North America Advisor of InsurTech Israel, joins us in this months InsurBreak episode and talks about being first movers in the insurance industry, incorporating emerging technologies to carrying the user experience throughout the entire insurance journey. Listen to Lisa discuss about: Recognizing patterns in insurtech, the macroeconomic purpose and seeing the entire value system Being a woman in the insurance industry: the different levels of inclusion, belonging & authenticityIntegrating customers into our data capabilities and journeys to create customer experienceThe difference between over engineered technology vs delivering a curated hyper-personalization in insurance“ That's a difference between almost over engineered technology that's still not delivering a curated customer hyper personalized experience because it seems like it would, but it fails. Hyper personalization means that above all else, you know, thy customer, thy customer, the customer.”