Layman sits down with Steve March, the founder of Aletheia coaching, to talk about the challenges and rewards of reading Heidegger; his radical focus on the phenomenology of the "everyday" world; his concept of breakdowns in obviousness, and the opportunities such events afford us individually and collectively; being-unto-death; the influence of Heidegger and the concept of 'ontological design' on the Aletheia coaching method; the intersection of technological and poetic attunements in this time of AI; Heidegger's problematic history and associations; and much more. Steve March became a professional coach in 2000, and in 2003, he became a coach trainer, leading coaching certification courses in the United States, Asia, and Europe. He is the founder and originator of Alethia Coaching, which offers a new paradigm in self-development that helps people move away from a focus on 'improvement', and instead uses a methodology that allows us to 'unfold' into the essence of who we already are. Aletheia website: https://integralunfoldment.com/