Quality assurance is crucial in Customer Experience Management, and assessing call center operations provides valuable insights into an organization's customer-centricity. The subject of today’s episode is the result of our None of Use is Clever as All of Us feature. One of our listeners, Jamie Scott of Evaluagent shared his thoughts on Quality Assurance and the problems organizations have regarding this area. Observations and conversations with call center agents reveal operational inefficiencies and training gaps that impact the overall customer experience. Scott highlights key issues with traditional quality assurance practices and offers insights into leveraging AI for enhanced customer service.  Scott emphasizes the importance of viewing AI as a tool rather than a replacement for human agents and advocates for analyzing all customer interactions to gain comprehensive insights. He underscores the need to focus on the emotional aspects of customer interactions and suggests using AI to predict and diagnose customer sentiments across various channels.  However, challenges such as siloed AI implementations and focusing on rational data in quality assurance metrics hinder progress in this area.  In this episode, we explore Scott's topic and how it can help you with your Quality Assurance efforts. Despite these challenges, there are actionable strategies for customer service and quality management professionals.   In this episode, you will also discover: The significance of assessing call center operations for understanding an organization's customer-centricity. Insights from Jamie Scott on leveraging AI and overcoming challenges in quality assurance practices. The importance of viewing AI as a tool to enhance human decision-making rather than a replacement for human agents. Strategies for analyzing all customer interactions to gain comprehensive insights and identify areas of improvement. The need to focus on emotional aspects of customer interactions and incorporate emotional metrics into quality assurance practices. Practical tips for implementing a top-down approach to delivering the desired customer experience and measuring targeted emotions across all customer touchpoints.