Episode 109 has Fender Jackson in London conversing with Paul Sanders, a former employer of Fender’s, who has been at the forefront of online music since the early 1990s. This conversation tracks Paul’s journey in the digital space, how the industry has evolved, its current state of play and his advice to artists looking to make a living through online music. Conversation includes: (re)introductions; the dot com bubble; Akira The Don aka Adam Alphabet; Paul being an early adopter of the online world; the birth of the state51 conspiracy; what record companies wanted at the start of the digital movement; Spotify and cigarette packet maths; a breakdown of typical artist fees vs. Spotify fees; the abilities of music; understanding the music industry; advice to musical artists; the money in touring; the importance of playing live; snowballing and going viral; algorithms; paying your rent as a musician as well as other topics. Relevant Links http://state51.com Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.