Ashraf is the founder and owner of the Heritage Collection, a South Asian fashion brand she started 17 years ago. In 2022, she became one of the first Ismaili fashion designers to display her work at New York Fashion Week. The event happens semi-annually and gives designers from around the world an opportunity to showcase their latest designs and work. Growing up in Pakistan, Ashraf found that happiness and celebrations were her key inspiration for her designs, going as far as designing outfits for her Barbies that matched her own. That sentiment shifted slightly when she immigrated to Virginia. Ashraf’s website: https://myheritagecollection.com Connect with Ashraf on LinkedIn